Job Description

Job Description

Our client in the Health and Personal Care industry is hiring a Head of Retention & Lifecycle Marketing!

The Opportunity

This is an executive-level growth role, not an email marketing or CRM coordinator position. The company is looking for someone to build the entire customer lifecycle function from the ground up, working directly with the Founder to turn first-time buyers into lifelong customers. Retention is treated as a core business function, not a channel. Success is measured by LTV, retention, and subscription health, not open rates or send volume.

What You'll Own

\n
• Lifecycle Strategy : Own the end-to-end customer journey: segmentation, personalization, testing roadmap, promotional calendar, product launch lifecycle, and agency management. Team members and agency partners execute; this person sets strategy and standards.
\n
• Retention, LTV, Subscriptions & Loyalty: Own repeat purchase rate, customer lifetime value, purchase frequency, reactivation, cohort health, and retention forecasting, as well as subscription growth strategy on the Loop platform, including onboarding, churn reduction, save flows, cancellation experience, skip/pause optimization, and billing communication. Also evaluate broader loyalty initiatives.
\n
• Email, SMS & Lifecycle Ops: Own strategy (not day-to-day send execution) across email/SMS, including agency management, creative direction, segmentation, automation roadmap, and tech stack.
\n
• Customer Education : Build post-purchase education, product usage guidance, onboarding journeys, and wellness content to position the company as a trusted wellness partner rather than a transactional brand.
\n
• Testing, Insights & Systems: Drive continuous experimentation through A/B testing, offer optimization, subject line strategy, customer surveys, and behavioral analysis, while evaluating and improving lifecycle platforms, Loop, CRM infrastructure, marketing automation, data quality, and reporting dashboards.
\n

Who They're Looking For

\n
• Analytical and creative, with a strong focus on customer behavior and churn drivers.
\n
• Thinks like an owner and has built, not just maintained, retention systems.
\n
• Experience in customer lifecycle strategy, retention marketing, CRM strategy, subscription businesses, email/SMS program leadership, agency/team management, segmentation, cohort analysis, LTV, churn reduction, personalization, and marketing automation.
\n
• Loop or similar subscription platform experience is highly preferred.
\n

Preferred Backgrounds

\n
• High-growth consumer wellness, beauty, skincare, personal care, apparel, fitness, lifestyle, CPG, or ecommerce brands, founder-led, PE-backed, or rapidly scaling. Category matters less than proven ability to build sophisticated retention systems for repeat-purchase businesses.
\n

Not a Fit If You

\n
• Prefer execution over strategy, have only run email campaigns, want highly structured corporate environments, prefer maintaining existing systems over improving them, or avoid cross-functional ownership.
\n

Job Tags

Similar Jobs